LED Outdoor Signage

LED outdoor signages refer to LED advertising objects that convey information to consumers in open or outdoor public places. What should be paid attention to when designing LED outdoor signs? Unique The object of outdoor advertising is pedestrians in motion. Pedestrians receive product information through visual advertising images. Therefore, outdoor advertising design must take into account the three factors of distance, perspective, and environment. In the open large square and the sidewalk of the road, it is more convenient for the audience to see objects 5 meters higher than the head at a distance of 10 meters. Therefore, the first step of the design is to determine the location and size of the advertisement based on the three factors of distance, perspective, and environment. Common outdoor signages are generally rectangular or square, and we must design according to the specific environment, so that the shape of the outdoor signage is coordinated with the background to produce a visual beauty. The shape does not need to be uniform, it can be diversified, and the size should also be determined according to the actual space size and environmental conditions. For example, the street signs in Italy are not very big, they are unified with its ancient streets, and they are very harmonious. Outdoor LED signages should focus on creating good gaze effects, because the basis of advertising success comes from the contact effect of gaze. Suggestive Since the audience is a mobile pedestrian, the position and time of the audience passing the advertisement must be considered in the design. Pedestrians are unwilling to accept cumbersome pictures, and only surprisingly beautiful resorts that attract the attention of pedestrians with concise pictures and revealing forms can attract audiences to watch advertisements. Therefore, the design of outdoor signage should pay attention to the suggestive nature, with both pictures and texts, with images as the leading factor and text as the auxiliary, and the use of text should be simple, clear and avoid lengthy. Simplicity Simplicity is an important principle in outdoor signage design. The entire screen and the entire facility should be as concise as possible, and the design should be original, always stick to the principle of being small and precise, and try to give the audience plenty of room for imagination. It is necessary to know that the value of consumers’ attention to advertising is inversely proportional to the amount of information on the screen. The more complicated the image of the picture, the more disorderly it gives the audience; the simpler the picture, the higher the attention value of consumers. This is the effective function of simplicity.